Zupee announces strategic partnership with Reliance Jio


– Increased visibility in the Jio ecosystem

– First partnership of integration and advanced technological innovation

Massive distribution scope

The partnership enables market growth for Zupee, which has just completed a US $ 102 million series B round

NEW DELHI, January 5, 2022 / PRNewswire / – Zupee, india the world’s largest skills-based casual games company, announced a one-of-a-kind strategic partnership with Jio Platforms Limited. This will involve product integration and strong synergies in user engagement and distribution in a future-ready ecosystem that will benefit over 450 million users. With this new synergy, the goal is to build an ecosystem that will facilitate faster and more efficient development and distribution of products and services that will benefit Zupee customers. Jio users will have access to Zupee’s rich directory of online skill games as well as other innovative products developed by Zupee.

Dilsher Singh, Founder and CEO, Zupee

With the new partnership in place, the focus will be on rolling out more quality games in multiple languages ​​for as many users as possible with the ambition of making Zupee the largest gaming platform in the world. India link India with Bharath. Over 150 million 5G handsets expected to be sold ahead of 5G commercial launch in India, and Zupee is actively seeking to conquer as much market as possible with this partnership with Jio.

Zupee will also benefit from Jio’s current reach. Zupee games will be distributed to all Jio customers. It will also be made available to Jio Phone customers. This will give Zupee the greatest reach of any game company in India catapulting the fastest growing gaming startup into the nation’s largest gaming company. This strategic partnership firmly cements the confidence in the incredible growth and vision that Zupee brings with its key strengths in creating winning game formats and monetization in the Indian market.

Recently completed Zupee US $ 102 million Series B round table, with an extension of $ 30 million that has already been raised. The cycle saw the participation of renowned investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India and Orios Venture Partners. This brings the total funds raised by Zupee to $ 121 million at US $ 600 million Evaluation. Previous investors include the Smile Group which has partnered as a business creator with Zupee. Zupee has over 70 million downloads in India and the new capital increase will help it significantly expand its reach.

The funds will be used to develop new products, enhance immersive design experiences, expand into new geographies, increase marketing, reach, penetration, research and innovation, and hire top talent to continue Zupee’s ambition to create a platform rich in possibilities and meaningful connections. . In 2022, Zupee will continue to develop new forms of targeted entertainment that can engage, empower and entertain users.

Dilsher singh, Founder and CEO, Zupee, noted, “Zupee has always been a leading start-up in the field of behavioral sciences, human motivation and culture, bringing the best of india engineering talent, creativity and storytelling capabilities under one roof, pushing the boundaries of innovation, with user-centric design and a tech-for-good approach. Jio is the perfect partner for this trip as we seek to enter the more remote areas of India to the most disadvantaged people to bring them into the fold. This resonates strongly with our idea of ​​the internet of the future being open, without permission, decentralized and unlimited. Indian smartphone exports are expected to increase by $ 3.6 billion in 2020-2021 to $ 55 billion in 2025-2026, which represents a growth of 15 times. As a local start-up, we want to put Indian products and games on all those devices that can take the India history to the world. We will do this while continuing to create games that entertain and bring smiles to millions of people around the world.

The timing for this partnership couldn’t be better as we will be focusing on innovations in Edge computing, decentralized data networks and artificial intelligence creating a truly global platform with the best India has to offer. As we work to create a robust and feature-rich platform, we never want to lose sight of staying relevant and meaningful to the last mile and underserved communities across the country. I also remain optimistic about improving the footprint of the Zupee Skilling Academy, where we will be at the forefront of empowering our country’s youth for the future of work and employment through our pillars of equal opportunities and our collective efforts to deepen democracy,“, he added again.

Zupee has many firsts to his name and was recently named Soonicorn in the Hurun India Future Unicorn List 2021 with its founders featured as the youngest leaders in the category. They were also recognized in the Consumer Tech category of Forbes Asia 30 Under 30. The games start-up is known for taking proven popular games and reinventing them for mobile devices by making them competitive, engaging and entertaining. The user-centric, language-independent approach means the games are popular with people from all geographies and demographics.

About Zupee:

Zupee is an online skill games start-up based in India which focuses on innovation and creating games that engage, entertain and empower users.

More information about the company and its founders is available at https://www.zupee.global/

For more information, please contact:

Vikas kumar
+91 9811054648
[email protected]

Himani Rautela
+91 9711306576
[email protected]

SOURCE Zupée


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