The Day – The Mashantuckets’ latest venture: Wondr Nation, an online gaming company
Mashantucket – In an effort to expand its digital footprint, the Mashantucket Pequot Tribe, owners of Foxwoods Resort Casino, launched Wondr Nation, an online gaming entertainment company.
Renamed Mashantucket Pequot Interactive, which the tribe formed last year as part of the legalization of online casino gambling and sports betting in Connecticut, the new venture aims to generate revenue through partnerships with other tribes and game entities.
It also plans to partner with colleges to attract a new generation of potential “team members” through educational programs, internships and job opportunities, according to Wondr President and CEO Anika Howard. Nation, who served as vice president of brand marketing and digital. at Foxwood.
Wondr Nation is now the official holder of the online gaming license the state granted the tribe last year, Howard said.
Its scope includes FoxwoodsOnline, a social casino app that offers cashless betting on casino games, as well as the tribe’s partnership with DraftKings, which has developed and manages online gaming and sportsbook operations. in real money from Foxwoods.
FoxwoodsOnline allows customers to earn points that can be redeemed for prizes and rewards, such as dinners and casino shows.
Rodney Butler, the president of Mashantucket, noted that the tribe and DraftKings plan to introduce a retail sportsbook at Foxwoods El San Juan casino in Puerto Rico as well as an online sportsbook once the Puerto Rican government grants approvals. necessary regulations.
Howard said Wondr Nation will look to help customers in new markets adapt available online gaming platforms to their needs and deliver new gaming content.
“We want to be creative in how we connect with people,” she said. “Coming out of COVID is a signature moment for online gaming. We believe the tribe is in a unique position to be leaders in the space, to take the work we do and share it.
Asked to identify an entity that does what Wondr Nation seeks to do, Howard offered Rush Street Interactive, the Chicago-based operator of Connecticut Lottery Corp’s sports betting system, as a model.
“There really is no comparison,” Butler said. “Wondr Nation is unique. No one else in the market does exactly what we do.