Purplle transforms Unicorn, Westbridge Capital leads a $16.75m funding round in Way2news, Pepper Content raises $14.3m and All In Capital launches a new $10m fund

Purplle raises $33M and turns the unicorn to $1.1B

Online beauty and personal care marketplace Purplle raised $33m in its Series E at a valuation of $1.1bn, becoming the second unicorn to launch in India this week.

The company has raised funds from South Korea’s Paramark Ventures as well as existing backers Blume Ventures, Kedaara and billionaire Azim Premji’s Premji Invest. This comes amid a funding winter in the startup ecosystem.

The company will use the new funds for marketing, advertising, and brand and technology building.

“The infusion is an opportunity to further our mission of building India’s beauty industry with technology investments, scaling our private brands and cutting-edge innovations. True to our goal of making Purplle ‘Har Indian Ka Beauty Destination’, we are firmly positioned for the next phase of accelerated growth,” said Manish Taneja, co-founder and CEO of Purplle.

WestBridge Capital Leads $16.75M Series A Funding Round in Way2News

Vernacular brief news app Way2News has raised $16.75 million in its Series A round from WestBridge Capital and venture capitalist Sashi Reddi.

This marks WestBridge Capital’s first investment in India’s media and entertainment sector.

The company plans to use the new capital to expand its user base across Tamilnadu, Karnataka and Kerala. It will also spend money to hire editorial, sales, marketing and scaling teams for their robust AI-based technology to minimize human intervention in delivery. credible information.

Pepper Content Raises $14.3M, Eyes Global Expansion

Content marketplace Pepper Content raised $14.3 million in its Series A funding round led by Bessemer Venture Partners, in line with its global expansion plans.

The round also saw strong participation from Tanglin Venture Partners, Lightspeed, Titan Capital. Angel investors love it. DoorDash’s Gokul Rajaram, Ritesh Agarwal and Abhinav Sinha of Oyo, Teachable Founder Ankur Nagpal, Nutanix and DevRev Co-Founder Dheeraj Pandey, Cred Kunal Shah Founder and Helion Ventures Co-Founder Ashish Gupta, have also participated.

The funding reinforces the company’s plans to expand its presence in the US market as well as diversify its offerings into new categories such as graphic design, language translations and video content creation. The company has increased revenue 16x in the past 14 months alone and is targeting high double-digit ARR growth by the end of this year, it said in a statement.

All in Capital launches new $10 million fund

Kushal Bhagia, a venture capitalist and former upGrad executive, has launched a new $10 million fund, called All in Capital. In a blog post, Bhagia said he found his calling working with founders as a venture capitalist.

He added: “When I became a VC, for the first time, I realized that I really cared about this particular client – i.e. the Indian founder, I finally found my calling as investor while supporting more than 100 Indian start-ups over the past three years!”

Bhagia said, “Our new seed-stage venture capital fund – All In Capital backed by some of India’s top tech founders, global institutional investors, Family Offices and Silicon Valley tech executives.”

He added, “We typically invest between $100,000 and $300,000 in Indian startups in your first funding round. We then follow up by doubling your investment in successive funding rounds. Most of our early investments are pre-products and nearly all of them are pre-revenue.”

Bhagia named co-founder and COO of Share Chat, Faris Ahsan, and co-founders of Meesho Vidit Aatrey and Sanjeev Barnwal, among others as members of the founder community who will work with the VC fund.

Y Combinator, Sequoia Capital and others invest $2 million in Aerotime

Workplace productivity app Aerotime has secured $2 million in seed funding from Nexus Venture Partners, Y Combinator, Sequoia Capital India and SOMA Capital.

Angel investors on the round included Akshay Kothari, chief operating officer at Notion, Nir Eyal, best-selling author of Hooked and Indistractable, and Damien Coullon, vice president of product at LinkedIn. With the freshly raised fund, the startup intends to expand and target medium and large enterprises to optimize workplace productivity and reduce distractions.

Fish and meat distribution startup FreshR raises $1.2 million

Fish and meat distribution company FreshR has raised $1.2 million in a funding round led by Axilor Ventures and 1crowd. The company said it will use the new funding to grow and expand its geographic footprint, develop and implement its technology stack, as well as grow its team.

The company also launched an app earlier this year which is a one-of-a-kind resource used to standardize prices and qualities for the industry and allows wholesale buyers across India to place orders and track processes. quality.

The Gaming Project Raises $500,000 in Seed Funding

The Gaming Project, a cloud gaming platform, raised $500,000 in its seed funding round led by FAAD Network along with Upsparks, BlackKite, SucSEED Indovation Fund, among others.

The round also saw participation from platforms like MaGEHold and Hem Angels. In 2 years of activity, The Gaming Project claims to have registered more than 300,000 users on its platform without any promotion.

“Our goal up until our first increase was to make sure we were spending as few resources as possible, but at the same time to achieve a product-market fit enjoyed by everyone in the gaming community and to really respond to the whether cloud gaming is possible in India or not,” said Sarang Atri, co-founder of The Gaming Project.

Intents Mobi Wins $1M in Funding from DevX Venture Fund and Others

Intents Mobi, a geospatial intelligence startup, raised $1 million in a funding round led by DevX Venture Fund. The round also saw participation from other investors like Unnati Labs and renowned strategic angels from the logistics and mobility industry whose companies are backed by Tier 1 VCs.

The company said it would use the funds to invest in its technology capabilities, increase GIS information collection for the country and further increase its sales to businesses.

“The funds will be used to increase the collection of GIS information for India and to continue product development. Given that we are already generating information on nearly 4.5 crore kilometers of roads per day and processing 3 million of geocodes each month, the funds will allow us to increase this by 5X and cover the 50 most populous cities in the country by the end of the year,” said Naresh Kumar Kachhi, Founder of Intents Mobi.

Edtech startup Spardha secures Rs 8 crore from Inflection Point Ventures

Spardha, a digital music and performing arts education training platform, raised Rs 8 crore in an A2 pre-series round led by Inflection Point Ventures (IPV). The round also saw the participation of Mumbai Angels and We Founder Circle.

The company will use the funds to hire sales and operations teams, as well as product upgrades, brand building and marketing initiatives to expand its global market presence. The startup claims to expand into the US, UK, Australia, Canada and the United Arab Emirates and has grown its revenue 10x in the past 14 months.

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