Peacock Lands New Sunday Morning Major League Baseball Streaming Package
After creating a new Friday Night Baseball package for Apple TV+, Major League Baseball has teamed up with another streamer for another exclusive deal, this time on Sunday mornings.
Peacock will be the exclusive home to a new MLB Game of the Week on Sunday morning. Starting May 8, streaming service NBCUniversal will air a baseball game (produced by NBC Sports) for 18 weeks, which will also include pre-game and post-game shows on the platform. The first six games kick off at 11:30 a.m. ET with the next 12 games kicking off at noon.
NBC will simulcast Game 1, featuring the Boston Red Sox taking on the Chicago White Sox at Fenway Park, and the remaining 17 games (through Sept. 4) will be exclusive to Peacock. As part of the deal, Peacock will also have exclusive rights to the SiriusXM All-Star Futures Game – highlighting top minor league prospects – which will be played during All-Star Week in July at Dodger Stadium in Los Angeles. .
Peacock will also create a new MLB Hub on its platform, with on-demand access to classic games, documentaries from the MLB Film and Video Archive, and featured packages.
The games will only be available to Peacock Premium subscribers, who pay $5 a month for the platform, as part of NBCUniversal’s shift in strategy to focus on Peacock’s paid tier instead of its free offering. The streamer now has 24.5 million monthly active accounts and more than 9 million paying subscribers, with another 7 million coming from packages with the company’s Xfinity service and other distributors such as Cox.
“Expanding Peacock’s premium live sports offerings for customers remains a top priority and we are very pleased to partner with MLB to bring an exclusive new package of games to Peacock on Sunday mornings for baseball fans,” said Rick Cordelleevp and chief commercial officer, Peacock, in a press release.