Netflix buys Boss Fight in latest game acquisition
Netflix is buying Boss Fight Entertainment, a Texas-based indie game developer.
Why is this important: This is Netflix’s third gaming acquisition since going public with its ambitions in the space.
- Before getting into gaming, Netflix hadn’t made many significant acquisitions. So far, his game purchases have been on a small scale.
- Boss Fight only has one game listed on its website, “Dungeon Boss,” but its founders had already developed hits like “Age of Empires Star Wars: The Old Republic,” “Halo Wars,” and “CastleVille.” .
Catch up fast: Netflix isn’t playing games when it comes to the growing importance of gaming to the streaming giant’s future.
- Last July, Netflix signed a new overall deal with Shonda Rhimes that included gaming and virtual reality content.
- Later that month, Netflix hired Mike Verdu, a former Facebook and Electronic Arts executive, to lead its games division.
- Netflix bought Night School, which is the origin of the popular “Oxenfree” franchise, in September. Earlier this month, the streamer acquired Next Games, a Finnish mobile game developer that has previously produced a “Stranger Things” game and two others based on AMC’s “Walking Dead” franchise.
- Netflix launched its first batch of games in November and has released 16 titles so far, all on mobile.
The big picture: With more competition than ever on the streaming front, Netflix is betting that adding games at no extra cost to subscribers will keep them on the service between seasons of their favorite shows.
And after: Netflix will launch its first-person shooter, Into the Dead 2: Unleashed, in April.
What they say : “Through partnerships with developers around the world, hiring top talent, and acquisitions like this, we hope to create a world-class games studio capable of delivering a wide variety of delicious and deeply engaging – without ads or in-app purchases – to our hundreds of millions of members around the world,” said Amir Rahimi, Vice President of Game Studios, in a blog post announcing the deal.