Netflix buys Boss Fight in latest game acquisition

Netflix is ​​buying Boss Fight Entertainment, a Texas-based indie game developer.

Why is this important: This is Netflix’s third gaming acquisition since going public with its ambitions in the space.

  • Before getting into gaming, Netflix hadn’t made many significant acquisitions. So far, his game purchases have been on a small scale.
  • Boss Fight only has one game listed on its website, “Dungeon Boss,” but its founders had already developed hits like “Age of Empires Star Wars: The Old Republic,” “Halo Wars,” and “CastleVille.” .

Catch up fast: Netflix isn’t playing games when it comes to the growing importance of gaming to the streaming giant’s future.

  • Last July, Netflix signed a new overall deal with Shonda Rhimes that included gaming and virtual reality content.
  • Later that month, Netflix hired Mike Verdu, a former Facebook and Electronic Arts executive, to lead its games division.
  • Netflix bought Night School, which is the origin of the popular “Oxenfree” franchise, in September. Earlier this month, the streamer acquired Next Games, a Finnish mobile game developer that has previously produced a “Stranger Things” game and two others based on AMC’s “Walking Dead” franchise.
  • Netflix launched its first batch of games in November and has released 16 titles so far, all on mobile.

The big picture: With more competition than ever on the streaming front, Netflix is ​​betting that adding games at no extra cost to subscribers will keep them on the service between seasons of their favorite shows.

And after: Netflix will launch its first-person shooter, Into the Dead 2: Unleashed, in April.

What they say : “Through partnerships with developers around the world, hiring top talent, and acquisitions like this, we hope to create a world-class games studio capable of delivering a wide variety of delicious and deeply engaging – without ads or in-app purchases – to our hundreds of millions of members around the world,” said Amir Rahimi, Vice President of Game Studios, in a blog post announcing the deal.

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