MEA sees increase in super apps – Gadget

The rise of super-apps in MEA

From ridesharing services to grocery delivery and financial services – such as buy it now and pay later and micro-finance – super apps are emerging rapidly in the Middle East and Africa.

A study conducted by Economist Impact for Mastercard MEA, titled “From Online Bazaar to One-Stop-Shop: The Rise of Super-Apps in the Middle East and Africa,” revealed specific factors that have enabled the rapid growth of super-apps. applications. The main findings include:

  • Locally active super-applications are proliferating in the MEA region, but large inter-regional players remain rare. Companies like Uber have become local champions, moving from running to restaurant delivery. MTN introduced person-to-person mobile money payments on its Ayoba app.
  • The prevalence of low-end mobile phones as well as the high internet costs in the MEA region make super apps attractive. MEA has historically been the region with the lowest levels of connectivity as well as the highest fixed line broadband costs. Mobile operators have provided the region with affordable low-end smartphones. In many countries, the advent of inexpensive smartphones has enabled people to move beyond desktop technology and embrace mobile apps as the primary digital device. Super apps offer an all-in-one platform that requires less bandwidth and data to operate.
  • Super apps can be drivers of financial inclusion in MEA. For people living in remote areas of the MEA with poor technological infrastructure, this offers an opportunity for greater digital inclusion. Additionally, in remote areas where the lack of traditional banks has contributed to the scarcity of financial services, super apps allow previously unbanked people to conduct financial transactions and be part of a larger financial ecosystem. .

Download the report here.


Netstar’s New Progressive Web Application (PWA) helps keep families safe with live car tracking, not only protecting against car theft, but also reducing the drama of false alarms.

MyNetstar can be installed and accessed directly from a web browser or smartphone. PWAs update automatically, saving time and data.

MyNetstar provides 24/7 vehicle tracking for Netstar customers and quick access to manage or upgrade their accounts. Customers can also use MyNetstar to obtain equipment and device test certificates.

The app reduces the risk of false alarms, when cars are reported missing but the customer simply forgot where they parked their car.

Parents can also check the whereabouts of their teenagers if they “borrow” the car. The PWA can monitor every movement of the car.

Platform: Android, iOS and any computer with an up-to-date Internet browser

Expect to pay: costs vary from R100 to R200

Resellers: visit the Netstar webpage here for more information.

Aviro pocket clinic

South African digital health start-up Aviro has launched a digital service to help users interact with doctors. Called the Aviro Pocket Clinic, the service has been used by more than 50,000 people since its smooth launch last year.

Aviro Pocket Clinic assists patients with screening and counseling. This includes helping with appropriate and practical tests, such as a personal HIV test and passage through diabetes screening and counseling.

“The reality that the healthcare system faces is that it is currently not configured to provide interventions that allow healthcare professionals to support patients with things like remote self-testing,” said CEO from Aviro Health, Dr Musaed Abrahams.

The service is free to patients and is made available through partnerships with public and private sector health providers. To help healthcare workers integrate service into their care delivery, Aviro provides healthcare workers with training, communication supports and simple digital tools that help them initiate, monitor, track and support their patients.

Patients can access Aviro Pocket Clinic either online at home (through a WhatsApp chatbot or free website) or, if the user does not have a mobile (or privacy) device at home, through booths. equipped with tablets in key locations such as clinics or pharmacies.

Platform: any device with an Internet connection

Expect to pay: a free service

Resellers: visit the Aviro website here for registration instructions


Almost 24% of adults in South Africa are unbanked and R12 billion in cash is believed to be held outside the banking system. Lockdowns linked to COVID-19 have pushed unemployment figures up to around 7.6 million, meaning nearly 30 million people are excluded from the South African economy. More people are forced to resort to credit to make ends meet, but millions of people lack a credit history to access secured loans, seeing them turn to unsavory lenders , with dire consequences.

These millions of South African consumers who do not have access to credit use the on-hold system. A lay-by traditionally allows customers to pick an item from a store and pay a deposit, followed by monthly interest-free payments until the full amount is paid and they can take delivery of their items.

Local fintech startup LayUp is modernizing the wait process for merchants and consumers with a mobile app. It is also launching a terminal app through payment and merchant solutions provider Dashpay, which will make the app accessible to millions of potential customers at thousands of point of sale (POS). LayUp provides instant verification and easy management in the store where the hold was initiated.

Dashpay is rolling out the app to its N910 Android touchscreen point-of-sale terminals across the country. Merchants register via be able to offer the facility to customers, with capped fees and low transaction costs.

Platform: Android and iOS

Expect to pay: a free service

Resellers: visit LayUp here for registration instructions and to see the list of stores offering the payment method.

SHAREit ranks 4th in the ranking of applications

The SHAREit app for quickly sharing files between nearby devices and offering a range of games, videos and music was ranked 4th globally in the AppsFlyer Non-Game Retention Report and Index IAP. It comes behind the giants Google, Facebook and TikTok.

SHAREit’s Game Center has attracted a large audience, offering one of the largest catalogs in the world, of over 2,000 mobile games of various genres ranging from casual, mid-core, hyper-casual to arcade, simulation and the puzzle.

“SHAREit plays a role in the growth and use of paid apps in the African region,” said Chanel Hardman, Country Manager, SHAREit. “After installation rates, retention is an extremely valuable metric for application marketers because it determines customer lifetime value. In 2021, we not only helped brands with massive user acquisition, but we also improved their quality with high retention rates.

Platform: Android and iOS

Expect to pay: a free download

Resellers: Download the app for Android here and for iOS here

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