Lance Geiger’s “The History Guy” on YouTube surpasses one million subscribers

Lance Geiger took an unusual path to YouTube stardom.

In 2015, the O’Fallon, Illinois resident was fired from his job as a corporate trainer for a health insurance company. He had exhausted his severance money, and so a few years later he turned to one life interest – telling stories.

In 2017, Geiger launched “The Story Guy” on Youtube. Recently, the channel surpassed one million subscribers and its videos have racked up over 161 million views in total.

“Throughout my life, people said, ‘You should make a living doing [YouTube]“, explained Geiger on Saint Louis live. “I had no idea how to do it. It was really when I was a little forced that I understood.

Alex Heuer


St. Louis Public Radio

Lance Geiger became “The History Guy” in 2017. He’s uploaded over 700 videos, and they’ve received over 2.7 million total views.

It was not easy. Geiger was about a month away from quitting before one of his videos went viral. It was the 1956 emergency landing at sea of ​​Pan American Flight 6.

After this video went viral, YouTube sent a check for a few hundred dollars in the spring of 2018. Geiger said, “In August, he was paying my mortgage.” His most popular video (“Robertson, Phillips and the History of the Screwdriver”) has amassed over 2.7 million views.

But what made the chain take off?

The bespectacled, bow-tie narrator of simple, factual stories is not 100% sure. Its look is most certainly one of them, as is the quality and volume of content.

“The way YouTube works, the more you get seen, the more they put you in front of people so you get seen more,” he said. “So when you’re little, it’s very, very difficult to grow up.”

Geiger also said he was lucky. But he doesn’t take this chance for granted. ” It’s a lot of work. I mean, you have to treat it like a job,” he said.

The money he received from YouTube allowed Geiger to employ two other people. He has a sales agent and his 30-year-old son works for him. Josh Geiger writes about half of the YouTube scripts and hosts “The History Guy” podcast.

Hear how Lance Geiger became a YouTube star

“It’s a dream to be able to work with him. He’s amazing,” Geiger said. “He lives in Wyoming, so I don’t see him all the time. And providing him with a salary to do what he loves, I mean, it’s living his dream.

Despite his success on YouTube, releasing a steady stream of new videos every Monday, Wednesday and Friday, Geiger is looking to diversify his sources of income. He is delighted with a new partnership with Magellan Television which will be available via Apple TV, Fire TV and others.

As for whether you might see Geiger on TikTok, the social media app that features short and often funny clips, don’t count on it.

“I don’t know if it’s my format. I’m not sure how much story I can squeeze into it. he said. “But you know, I’ll think about it.”

Saint Louis live” tells you the stories of Saint-Louis and the people who live, work and create in our region. The show is hosted by Sarah Fenské and produced by Emily Woodbury, Kayla Drake, Danny Wicentowski and Alex Heuer. Jane Mather-Glass is our production assistant. The sound engineer is Aaron Dorr.

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